links provide simple navigation between documents on a website. But in addition to regular site navigation, links dramatically increase the usability of site information since words within an article can be linked - or extended out in a tree-like manner - to many other documents of importance, like definitions, resources and items of interest, on-going, without
interrupting the flow of the originating concept.
Clicking a link from a trusted source is one of the most popular ways for people to find a new website. If a user is on a website they trust, they are likely to follow links that it recommends - or at the least, users will follow links that make the destination site appear to provide some valuable information.
f users see a link to you on a popular or respected site, their level of trust in what you say or what you offer is likely to be higher. MySpace generates more traffic to eBay and Amazon than MSN search does - because navigating through MySpace is about trusting what 'friends' recommend. Blogs create this same link-trust factor. Blog readers have a certain 'trust' in the author.
There is no doubt that link score is one of the most important factors the major search engines consider when determining where websites are ranked. The reasoning is simple: if you have many links pointing to your site from other sites, your content must contain quality, important information. A link is like a vote. Although links from important 'authority' sites carry more 'vote weight', ultimately, total 'link/vote score' is one of the heaviest algorithmic factors considered in rankings.
To determine what a web page is about search engines look at a few critical elements on a web page, but just as important (if not more) is the text used in links that point to your page - from within your site and from outside sites. E.G.: If a page has 10 links from outside sites, and each link uses the word 'pizza' as the link text, it stands to reason that the page is about pizza. You could probably determine the page topic without even looking at the page. And, most likely, the link text is why users clicked the link in the first place.
If you could describe yourself in two words, what would they be?
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